KTO!

Korea Tourism Organization (KTO) was established in 1962 to further develop Korea's tourism industry under Korea Tourism Law as an international tourism organization.
In the early years of its existence, KTO focused on creating the necessary tourism facilities and services such as hotels, travel agencies, taxi companies, etc. Then, KTO began expanding its activities into attracting foreign tourists, developing and modifying Korea's tourism industry infrastructure to accommodate larger numbers of tourists, developing tourism complexes, and more.
In response to the increase of demand in foreign travel by Koreans in the 1980s, KTO added Korean tourism development to its job description and its current name changed to Korea Tourism Organization in 1982. KTO has contributed greatly in the increase of foreign visitors to Korea. In 1962, the first recorded number of foreign visitors interested in Korea was only around 20,000, and in 1978, the number increased to one million visitors. In 1988, the number reached 2 million, and in 1998, there were 4 million foreign visitors in Korea. The recorded number of foreign visitors to Korea doubled every 10 years, and in 2005, the number exceeded 6 million.
Lately, KTO has been focusing its efforts into developing tourism technology as well as combining Hallyu and the tourism industry through Hallyu marketing to further vitalize the tourism industry.